lntroduction to Beijing Olympics Urban Sports Cultural Festival Sponsored by Beijing People’s Government and Beijing Olympics Urban Development Promotion Association and undertaken by Beijing Olympics Urban Development Promotion Center, Olympics Green Management Committee and Beijing Inno-Olympic Group Co., Ltd., the Fourth Beijing Olympics Urban Sports Cultural Festival held in 2013, which theme is “Sports Make the City More Healthy” will be held on August 8, 2013 to August 18, 2013 in Beijing Olympic Green. This year is the fifth year for holding Beijing Olympic Games successfully. As one of the important activities of the Ninth Nationwide Fitness Sports Festival, and the Fourth Beijing Olympic Urban Sports Cultural Festival will still take the central area of Olympic Green as the home field, and take “Sports Make Cities More Healthy” as the theme, organize and carry on over 40 activities in 7 fields, such as Nationwide Fitness Summer Square, the Ninth Beijing International Sports Movie Week, “I Exercise, I Feel Happy and I Feel Healthy” Olympic Education Activities, Bicycle Race Promotion Activities around Beijing, Color Run, “Olympic City Cup” Amateur Triathlon, etc. and comprehensively combine the Olympic venues, culture creativity and more social force around there, actively attract publics to experience and participate in mass sports and cultural activities and comprehensively improve physical fitness, advocate healthy life style and blend sports into daily life and make sports be city fashion.